Effect of Corporate Digital Communication on Organisational Performance Systematic Literature Review

Main Article Content

Qaribu Yahaya Nasidi
https://orcid.org/0000-0003-3888-2945
Muhamad Fazil Ahmad
https://orcid.org/0000-0002-9992-8305
Adama Adamu
Habiba Mohammed Sani

Abstract

This research examines the rising significance of corporate digital communication in the current digital era by presenting a systematic literature review (SLR) on the subject. The way businesses interact with stakeholders, such as customers, workers, and investors, has changed dramatically due to the transition from conventional communication techniques to digital platforms. The PRISMA technique aggregates findings from 55 peer-reviewed publications published between 2013 and 2024 to ensure robust analysis. The findings demonstrate that corporate digital communication remarkably improves staff productivity, customer happiness, operational efficiency, and brand reputation while considerably enhancing Organisational performance. Additionally, the capacity of companies to communicate with stakeholders in real-time and on a customised basis promotes higher loyalty and trust, both of which boost market presence and financial success. The study also emphasises the increased attention digital transformation and corporate social responsibility (CSR) have received, especially in recent years. The SLR's overall findings support the notion that corporate digital communication plays a crucial role in contemporary business strategy and directly impacts the sustainability and long-term performance of organisations.

Article Details

How to Cite
Nasidi, Q. Y., Ahmad, M. F., Adamu, A., & Sani, H. M. (2024). Effect of Corporate Digital Communication on Organisational Performance: Systematic Literature Review. Zhongguo Kuangye Daxue Xuebao, 29(4), 304-311. https://zkdx.ch/journal/zkdx/article/view/172
Section
Articles

How to Cite

Nasidi, Q. Y., Ahmad, M. F., Adamu, A., & Sani, H. M. (2024). Effect of Corporate Digital Communication on Organisational Performance: Systematic Literature Review. Zhongguo Kuangye Daxue Xuebao, 29(4), 304-311. https://zkdx.ch/journal/zkdx/article/view/172

References

Adeola, O., Hinson, R. E., & Evans, O. (2020). Social media in marketing communications: A synthesis of successful strategies for the digital generation. Digital transformation in business and society: Theory and cases, 61-81.

Ahmad, N., Ullah, Z., Mahmood, A., Ariza-Montes, A., Vega-Muñoz, A., Han, H., & Scholz, M. (2021). Corporate social responsibility at the micro-level as a “new organizational value” for sustainability: Are females more aligned towards it? International journal of environmental research and public health, 18(4), 2165.

Akpa, V. O., Asikhia, O. U., & Nneji, N. E. (2021). Organizational culture and organizational performance: A review of literature. International Journal of Advances in Engineering and Management, 3(1), 361-372.

Aktar, M. A., Dhahi, A.-A. K. A., & Abdullahi, U. (2024). Advancing Sustainable Development through the lens of Energy Efficiency: A Systematic Literature Review. International Journal of Energy Economics and Policy, 14(5), 168-180.

Azmi, N. J., Hassan, I., Ab Rashid, R., Ahmad, Z., Aziz, N. A., & Nasidi, Q. Y. (2021). Gender stereotype in toy advertisements on social networking sites. Online Journal of Communication and Media Technologies, 11(4), e202122.

Brockhaus, J., Buhmann, A., & Zerfass, A. (2023). Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure. Corporate Communications: An International Journal, 28(2), 274-292.

Carrillo-Durán, M.-V., & García García, M. (2020). Exploring the need for stakeholders' engagement through social networking sites to build the reputation of higher education organisations. Higher Education Quarterly, 74(4), 442-457.

Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility on social media: Strategies, stakeholders, and public engagement on corporate Facebook. Business and Professional Communication Quarterly, 80(1), 52-69.

da Silva, F. S. T., da Costa, C. A., Crovato, C. D. P., & da Rosa Righi, R. (2020). Looking at energy through the lens of Industry 4.0: A systematic literature review of concerns and challenges. Computers & Industrial Engineering, 143, 106426.

Fernandez, P., Hartmann, P., & Apaolaza, V. (2022). What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda. International Journal of Advertising, 41(3), 385-413.

Gamji, M. B. u., Kara, N., Nasidi, Q. Y., & Abdul, A. I. (2022). The challenges of digital divide and the use of web 2.0 platforms as knowledge sharing tools among Nigerian academics. Information Development, 38(1), 149-159.

Garba, M., Salleh, F., Hafiz, U. A., Nasidi, Q. Y., & Bakar, N. M. A. (2022). Exploratory factor analysis of risk intelligence factors in Nigerian small and medium enterprises. International Journal of Applied Economics, Finance and Accounting, 12(2), 52-62.

Hassan, I., BaraU Gamji, M., Yahaya Nasidi, Q., & Latiff Azmi, M. N. (2021). Challenges and benefits of web 2.0-based learning among international students of English during the Covid-19 pandemic in Cyprus. Arab World English Journal.

Heath, R. L. (2020). Management of corporate communication: From interpersonal contacts to external affairs: Routledge.

Hota, P. K., Subramanian, B., & Narayanamurthy, G. (2020). Mapping the intellectual structure of social entrepreneurship research: A citation/co-citation analysis. Journal of Business Ethics, 166(1), 89-114.

Jelovac, D., Ljubojević, Č., & Ljubojević, L. (2022). HPC in business: the impact of corporate digital responsibility on building digital trust and responsible corporate digital governance. Digital Policy, Regulation and Governance, 24(6), 485-497.

Kabir, A. I., Karim, R., Newaz, S., & Hossain, M. I. (2018). The Power of Social Media Analytics: Text Analytics Based on Sentiment Analysis and Word Clouds on R. Informatica Economica, 22(1).

Laužikas, M., & Miliūtė, A. (2020). Impacts of modern technologies on sustainable communication of civil service organizations. Entrepreneurship and Sustainability Issues, 7(3), 2494-2509.

Musheke, M. M., & Phiri, J. (2021). The effects of effective communication on organizational performance based on the systems theory. Open Journal of Business and Management, 9(2), 659-671.

Nasidi, Q. Y., Ahmad, M. F., Garba, M., Hafiz, U. A., & Hassan, I. (2022). The mediating role of advertisement in the relationship between social media and online risk and its effect on online shopping habits. Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies), 15(4), 743-758.

Nwosu, N. T., Babatunde, S. O., & Ijomah, T. (2024). Enhancing customer experience and market penetration through advanced data analytics in the health industry. World Journal of Advanced Research and Reviews, 22(3), 1157-1170.

Pranckutė, R. (2021). Web of Science (WoS) and Scopus: The titans of bibliographic information in today’s academic world. Publications, 9(1), 12.

Rahmawati, A., & Sujono, F. K. (2021). Digital communication through online learning in Indonesia: Challenges and opportunities. Jurnal Aspikom, 6(1), 61-76.

Schneider, S., & Kokshagina, O. (2021). Digital transformation: What we have learned (thus far) and what is next. Creativity and innovation management, 30(2), 384-411.

Sorour, M. K., Boadu, M., & Soobaroyen, T. (2021). The role of corporate social responsibility in organisational identity communication, co-creation and orientation. Journal of Business Ethics, 173(1), 89-108.

Syvertsen, T. (2020). You are the problem! Everybody online and self-regulation. In Digital Detox: The Politics of Disconnecting (pp. 49-71): Emerald Publishing Limited.

Tsai, W.-H. S., & Men, L. R. (2017). Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites. New media & society, 19(11), 1848-1867.

Valentini, C. (2018). Communicatively constituted stakeholders: Advancing a communication perspective in stakeholder relations. In Engaging With Stakeholders (pp. 65-79): Routledge.

Veile, J. W., Schmidt, M.-C., & Voigt, K.-I. (2022). Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0. Journal of Business Research, 143, 387-405.

Vogler, D., & Eisenegger, M. (2021). CSR communication, corporate reputation, and the role of the news media as an agenda-setter in the digital age. Business & Society, 60(8), 1957-1986.

Yang, J., & Basile, K. (2021). Communicating corporate social responsibility: External stakeholder involvement, productivity and firm performance. Journal of Business Ethics, 1-17.

Yasir, Y., Nurjanah, N., Yohana, N., & Samsir, S. (2022). Corporate Communications in Contribution to Addressing Environmental Problems: Case Study of an Indonesian State Oil Company. Information & Media, 93, 192-214.

Similar Articles

You may also start an advanced similarity search for this article.