Public Medias an Evidence Propagation Armco Promote Agricultural Information Among Farmers’ in Time of Pandemic

Abstract

The main focus of this study is to determine the benefits of social media in exchanging information by farmers  and  how  this  information  will  contribute  to  their  farm  productivity. The  researcher  used the process of Descriptive Method in analyzing, organizing,and interpreting the data for each question. The study  participantsare  bona  fide  individuals  who  are  members  of  the farmers association. They were   selected   through   purposive   sampling.   The   collection   of   data   was   done   through   online interviewsvia  messenger  and  calls.Social  Media  plays  a  significant  role  in the agriculture  sector, especially  on  existing  farmers’ association sin   the   country;   the dissemination   of   agricultural information  is  highly  required  to  maintain  the  connection  of  the  members  and  agencies  that help them. Farmers were found to have a positive attitude towards usingsocial media platforms to improve their   agricultural   knowledge.   They   also   find   social   media   beneficial   not   only as a   source   of information  but  also  a  method  that  opens the door  of  opportunities  for  them  individually  and  for  the development  of  their  association;  from  promoting  their  agricultural  products  through  social  media platforms such as “Facebook” to the process of acquiring information and sharing their knowledge to the expert and co-farmers. Farmers’ use of social media enables them to access information that will help them learn about strategies and techniques they can apply in the farm area. Still, it does not only help them individually but also contributes to the development of their association; it was revealed in this study that through the help of the farmers’ association, they got the chance  to be recognized  by other agencies through social media platforms and helped them provide their needs in the farm such as seedlings, fertilizers, and machinery.