Effect of Corporate Digital Communication on Organisational Performance Systematic Literature Review
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摘要
This research examines the rising significance of corporate digital communication in the current digital era by presenting a systematic literature review (SLR) on the subject. The way businesses interact with stakeholders, such as customers, workers, and investors, has changed dramatically due to the transition from conventional communication techniques to digital platforms. The PRISMA technique aggregates findings from 55 peer-reviewed publications published between 2013 and 2024 to ensure robust analysis. The findings demonstrate that corporate digital communication remarkably improves staff productivity, customer happiness, operational efficiency, and brand reputation while considerably enhancing Organisational performance. Additionally, the capacity of companies to communicate with stakeholders in real-time and on a customised basis promotes higher loyalty and trust, both of which boost market presence and financial success. The study also emphasises the increased attention digital transformation and corporate social responsibility (CSR) have received, especially in recent years. The SLR's overall findings support the notion that corporate digital communication plays a crucial role in contemporary business strategy and directly impacts the sustainability and long-term performance of organisations.
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