Specific Applications of Location Based Marketing
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As digital dependency continues to grow, marketers increasingly leverage this trend through advanced marketing strategies like location-based marketing (LBM). This study examines the problem of effectively engaging target customers using LBM by analyzing how mobile devices and applications facilitate customer tracking through data collection on location and preferences. Using a systematic review methodology, the research investigates various LBM applications and technologies, illustrating their impact on customer engagement and marketing effectiveness. Findings reveal that specific LBM strategies, enabled by GPS, Wi-Fi, and Bluetooth technologies, significantly enhance real-time customer interaction and personalization. These insights emphasize LBM's potential in modern digital marketing practices.
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Barhemmati, N. A. (2015). Effects of social network marketing on consumer purchase behavior through customer engagement. Journal of Advanced Management science, 307-311.
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Constantinides, E. (2014). Foundations of Social Media Marketing, Procedia. Social and Behavioral Sciences., 148,40-57.
Yakup, D. S. (2012). An Impirical Study on the Effect of Family Factor on Consumer Buying Behaviors, . Asian Journal of Social Science,, 7(10), 53-62.
Abraham, K. (2011). A Study On Consumer Behavior. International Journal Of Enterprise Computing And Business Systems, .
Bednarik, E. P. (2010). Consumer Behaviour Model on the Furniture Market. Acta Silv. Lign. Hung. 6, 75–89.
Barhemmati, N. A. (2015). Effects of social network marketing on consumer purchase behavior through customer engagement. Journal of Advanced Management science, 307-311.
Blenkhorn, D. &. (2009). How reverse marketing changes buyer-seller roles. . Industrial Marketing Management, 185–191.
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