Use of Internet market with few clunks with Systematic classified Development
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Abstract
The objective of the research study is to explore the problems and risk perceived by the women customers in the process of online shopping. In order to achieve this objective, the opinion of the ten randomly selected frequent online shopper women customers is analyzed from two cities of Haryana state of India using the statistical method “Analytical hierarchical Process (AHP)”. This study focuses on the loopholes of online shopping factors explaining the online buying behavior among women customer. In the research study the objective is to explore the problems and risk perceived by the women customers in the process of online shopping. In order to achieve this objective, the opinion of the ten randomly selected frequent online shopper women customers is analysed using the statistical method “Analytical hierarchical Process (AHP)”. In this process the various available perceived risks associated with online shopping are listed on the basis of literature review as well as discussions with the women customers doing the online shopping. These selected women customers were asked to compare these different mentioned risk pairwise with the help of a questionnaire especially designed for the purpose. On the basis of received responses from the selected women customers the process of AHP is applied. The results of the AHP provided the factors indicating the different loopholes and fear aspects of the online shopping behavior of the women customers. The naming of these loopholes in online shopping are fear of gap between expected and received product, fear of personal safety during the time of delivery ,more risky process in terms of payment, price of product, risk of right product delivery, risk of product quality, no feel and touch, no enjoyment, inability to use internet, medium of recreation. This paper studies the loopholes in online shopping from the prospective of women customers doing online shopping. From a theoretical point of view, not many empirical studies have been conducted to study theloopholes of online shopping with perspective of women.
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